A Web site can revolutionize the way you do business.
It can help you increase revenues, decrease
costs, and build tighter relationships
with customers, employees, and business partners.
you gain experience with your Web site, you can
continue to integrate it with your business, taking
advantage of its unparalleled reach and high level
of interaction to increase your competitive edge.
Establishing and maintaining a Web site can represent
a significant investment. To realize maximum return
on that investment, you'll need to plan
your site carefully, design it to take
full advantage of the Web's unique capabilities,
market it effectively and refine it continually.
This requires expertise in a variety of areas,
many of which are new to your organization.